DEDICATED TO COMMUNITY
COMMUNITY IMPACT REPORT
In 2017 the Yountville Chamber of Commerce began a pivot in the organization’s strategic direction, focusing on the modern needs of our members, our town and beyond. Below are highlights of the chamber’s successes over the past year (July 2018 – June 2019).
WE WEAR TWO HATS
The Yountville Chamber of Commerce wears two hats. We serve as a traditional chamber of commerce and as the marketing arm for the destination of Yountville. We are proud of this dual role and believe our community is stronger because of it.
OUR KEY VALUES
The Yountville Chamber of Commerce has four key values that drive everything we do. Each of our successes ties back to one or more of these four key values.
Building a Thriving Community
We believe in cultivating strong relationships between businesses and strong relationships between businesses and residents.
Being Your Champion
We believe in improving the economic well-being and quality of life in our community.
We believe in providing the tools, resources and opportunities to help grow member businesses.
We believe in marketing and promoting Yountville as the premier small-town destination.
BUILDING A THRIVING COMMUNITY
The most important roles a chamber of commerce has is building a thriving community of connected people. This connectivity enables us to go father together.
Our networking mixers are the perfect ice breakers to building relationships. In the last year, we had over 1,200 Business and Associate members attend our mixers.
Membership Jubilee & Awards Ceremony
On May 2, 2019, we hosted our second annual Membership Jubilee & Awards Ceremony. Over 300 people attended, celebrating our award winners and connecting our community.
Associate Member Committee
Consisting of Yountville Residents, the goal of this committee is to foster collaboration between residents and our businesses. And to provide volunteer opportunities through partnerships with local non-profits.
14th Annual Celebrity Chef Veterans Day Luncheon
The chamber facilitated and lead this long standing tradition of Chefs from Yountville restaurants preparing a gourmet meal for 900 Veterans at the Yountville Veterans Home. The meal was served by over 60 volunteers, many who are residents here in town.
Yountville Locals Flight
Working with each Tasting Room in town, Yountville residents and a guest are able to enjoy two complimentary splashes of wine.
We co-partnered with the Town of Yountville to execute the Yountville Residents Bash featuring 15 wineries and 11 restaurants.
BEING YOUR CHAMPION
The Yountville Chamber is a fierce champion for a stronger community. This begins with a balance between our businesses and our residents.
Valley Wide Chamber Collaboration
Our team has renewed collaboration and partnership with chambers throughout Napa Valley.
Yountville General Plan Update
We represented the voice of business during the two year General Plan update process; attending dozens of workshops and meetings. The General Plan was passed on May 7, 2019.
In January 2019, the chamber stepped up to faciliate the Napa Hospitaltiy Industry Partnership (Napa HIP), a group of 36 business leaders and community partners dedicated to workign together to cultivate change around workforce development.
We are leading public policy discussions on issues that matter to our business community; including issues such as parking, wine service, workforce housing and more.
Serving Wines by Glass or Bottle
Through partnership with Yountville Tasting Rooms, Town of Yountville staff and Council Members, we successfully updated the Yountville municiple code to allow Yountville Tasting Rooms to serve wines by the glass and/or bottle.
Working with both the business community and Town staff, we have come together to tackle the issue of parking in Yountville.
We are a catalyst for business growth and strengthenin gour local economy. At the core of this is provigin out busineses with the tools and resources they need to thrive.
We created the Yountville Retail Committee, made up of all Retail businesses in Yountville. The committee is dedicated to working together on marketing and new events to proomote shopping throughout town.
Our Educational Seminars, saw over 80 attendees over the year. The seminars focused on Marketing topics such as; Search Engine Optimization and Online Star Ratings.
Wine Hospitality Committee
The Wine Hospitality committee made up of Tasting Rooms and Wineries in Yountville focuses on public policy issues important to their business.
Holidays in Yountville
In its second year, Holidays in Yountville is designed to generate commerce and drive visitors to Yountville over the six-week holiday season. Featuring a calendar of over 100 unique experiences for both visitors and locals alike.
Yountville Welcome Center
Our 36 volunteers, who help run the Welcome Center, assisted over 20,000 visitors in the last year, providing over 63,000 referrals to our members from Calistoga to San Francisco.
Member to Member Benefit
Over 100 businesses particpate in our Member to Member Benefit program; offering discounts from members to members.
We are proud to promote Yountville and the Napa Valley as a premier destination.
Promotional Lightpole Banners
In partnership with the NVTID – Yountville and Town of Yountville, we designed and produced banners feauring four key messages: Stroll, Sip, Dine, Shop.
Yountville Visitor Brochure
In partnership with NVTID – Yountville we produced the Yountville Visitor Brochure, 50,000 copies distributed across Northern California and Napa Valley.
We focus on three Social Media channels: Facebook, Twitter and Instagram. Across these three channels, we have over 45 followers, generating 17 million impressions in the last year.
Hosting Media Familarization Tours
We hosted sixteen journalists over the year for familarization tours; showcasing our destination to top publications.
Bay Area Life TV Feature
Yountville was featured on ABC 7 KGO television show Bay Area Life in a segment about the Yountville Art Walk and Wine Walk.
DESTINATION MARKETING SUCCESSES BY THE NUMBERS
Social Media Followers
We have over 45,000 social media followers across three major platforms: Facebook, Twitter and Instagram. The data below demonstrates our success on Social Media during the 2018–2019 FY:
Facebook Growth Increase
Our Facebook page ended the 2018-2019 FY with over 28,000 Followers, a 14% increase from the previous year.
Instagram Growth Increase
Our Instagram page ended the 2018-2019 FY with over 14,000 Followers, a 52% increase from the previous year.
Twitter Growth Increase
Our Twitter page ended the 2018-2019 FY with over 4,000 Followers, a 4% increase from the previous year.
DIGITAL ADVERTISING CAMPAIGN
Runs October 1 – April 30
Impressions across three channels: Facebook/Instagram, Google AdWords, Google Display Network
The objective of our Digital Advertising Campaign was to implement a multi-channel paid advertisign plan to generate awareness of Yountville in attempt to drive increased visiation during the slow season.
Clicks to Yountville.com
Our campaign generated over 83,000 thousand click throughs to yountville.com.
Average Seconds on Yountville.com
On average visitors to yountville.com spent an average of 30 seconds on site.
Site Sessions Generated by Google Display Network
Google Display Network was our best performing channel in the campaign, driving over 43,000 thousand site sessions to yountville.com.
Yountville.com, the Chamber’s website, received over 160,000 visitors in the 2018-2019 fiscal year.
Yountville’s TripAdvisor page, which the Yountville Chamber of Commerce manages, is regurally updated with new, engaging content such as articles, a new look, and more. By the end of the FY, the page received 84,058 page views and ultimately provided 2,744 direct clicks to partner websites.
Yountville earned over 384,000,000 Digital and Print Media Impressions via our Public Relations Team, Fuller & Sander Communications during the 2018-2019 FY.
Yountville was featured in the following magazines, websites and blogs: New York Times, Forbest Travel, Travel + Leisure, Town & Country, Sing Tao/Weibo.com, AFAR, Haute Living, Brit & Co., Where SF and many more.
LEADERSHIP CIRCLE PARTNERS
YOUNTVILLE CHAMBER OF COMMERCE
YOUNTVILLE WELCOME CENTER
6484 Washington St., Suite F
Yountville, CA 94599
10:00 a.m. to 5:00 p.m. Daily