​Committed to Advancing Diversity, Equity and Inclusion

The Yountville Chamber of Commerce condemns discrimination and injustice in all its forms. There is an opportunity to make our community and businesses even stronger by listening to each other and striving to better serve one another.  We recall President Lincoln’s timeless words that all are created equal in this nation that was conceived in liberty. These aspirations are realized through our character and our actions, as individuals and as a community.

As the voice of the business community, a convener, and information hub for our members; the Yountville Chamber recognizes we must be a leader and intentional about seeking the input and engagement of diverse groups.  We must create a welcoming environment for all people regardless of race, gender, sexual orientation, age or ability.

We are proud of our members for implementing their own Diversity, Equity & Inclusion programs. We are grateful to be a chamber of commerce whose members are courageous and are doing the work. As part of our Diversity, Equity & Inclusion initiative, educational programs will be developed for our members to encourage this work. To help our community listen and learn how we can be better to one another.

The Yountville Chamber believes in cultivating a trusting environment where people feel safe and empowered to share their ideas. We look forward to working with you, our members, to foster an inclusive community and economy that welcomes all people regardless of race, gender, sexual orientation, age or ability.

To support this initiative, the Yountville Chamber is committing to three strategies:

  • Providing free seminars and education opportunities for our members to learn how to implement a successful Diversity, Equity, and Inclusion program within their own businesses.
  • Supporting the Black wine community by connecting organizations and programs that provide opportunities to those seeking a career in the wine industry.
  • Providing additional tools and resources about Diversity, Equity and Inclusion to our membership and the public on our website.


In addition to the Yountville Chamber’s regular webinar programming, the 2020 calendar will now include the following webinars. These webinars will approach uncomfortable topics and how to respond naturally.  Each of the speakers are experts in their field and create a welcoming space for open conversations:

  • Workforce Inclusivity: Hiring & Company Culture
  • How a Shift to Diversity Affects My Business
  • Organic Diversity Marketing: Driving New Markets
  • Diversity, Inclusion and the Wine Industry


The Roots Fund

The Roots Fund was created to empower underrepresented people in the wine industry by providing resources and financial support through educational scholarships, wine education, mentorship and job placement. Roots Fund is committed to investing in the Black wine community by providing opportunities to those seeking a career in all aspects of wine.

Founded in 2020 by Carlton McCoy, Master Sommelier, Tahiirah Habibi, Founder of Hue Society, and Ikimi Dubose, Hospitality Director. This fund was created to address the lack of diversity in the wine community. Partnering with oenology programs; incoportating traditional, and non-traditional pathways in the wine world.


DEI Resources

Be sure to read this blog post to learn more!

  • Books
  • Podcasts
  • Social Media Influencers
  • Ways to Support
  • Ways to Take Action

We will be adding resources as we discover them to share with you.