The Yountville Chamber of Commerce Marketing Committee is comprised of chamber business members, chamber associate members, and board members. The role of the Marketing Committee is to oversee all marketing efforts for the destination of Yountville.
The Marketing Committee meets every other month, the second week of the month on Thursdays.
This committee is open to all members.
Below is a summary of the agenda items that were discussed during the April 2020 meeting.
Mering Campaign Update
Yountville Campaign Update
The Yountville Mering Campaign is in full swing! The campaign will run from March 15 – June 30, 2021. The campaign is running on social media, display advertising, and google ad words. The campaign drives traffic directly to yountville.com.
Up Valley Campaign Update
The Up Valley Campaign is a collaboration between the Yountville, St. Helena and Calistoga Chambers of Commerce. The program started in October but was put on pause due to the Glass Fire. The program restarted on March 15 and will run for the next few months. The program directly targets people who have already interacted with the Napa Valley brand.
New Marketing Ideas
The Marketing Committee has brainstormed several new ideas that they will be exploring in the next few months to help drive traffic to Yountville and the Napa Valley.
Live From Yountville
Live from Yountville will be a monthly Instagram series focusing on what makes Yountville special. Each episode will feature residents and businesses as they discuss why they love living and working in Yountville.
Yountville Dedicated Facebook Group
As Facebook groups become more popular for people looking to travel to destinations the Marketing Committee is exploring what it would take to run a dedicated Yountville Facebook group.
In an effort to be more equitable and accommodating to our international and non-English speaking visitors and residents the Marketing Committee will be looking into what it would take to translate yountville.com into Spanish and other languages.
Yountville Pup Campaign
The last idea that the Marketing Committee will be exploring is creating a social media strategy around how dog-friendly Yountville is.
The next Yountville Chamber Marketing Committee meeting is on Thursday, June 10 at 8:30 a.m. via Zoom