The Yountville Chamber of Commerce Marketing Committee is comprised of chamber business members, chamber Associate members and board members. The role of the Marketing Committee is to oversee all Marketing efforts for the destination of Yountville.
The Marketing Committee meets every other month, the second week of the month on Thursdays.
This committee is open to all members.
On February 13 the marketing committee met for the first time in 2020. Below is a summary of the agenda items that were discussed and the update on completed and current marketing projects.
Holidays in Yountville
Holidays in Yountville ran for its third year from the Sunday before Thanksgiving through New Years Day. The goal of this program is two fold: one, promote the destination of Yountville and the Napa Valley heavily and, two, drive commerce to Yountville during the holiday season.
This year the calendar featured over 120 events with over 70 businesses participating.
To view the marketing statistics click here
What’s Your Y?
A new marketing campaign that the Yountville Chamber of Commerce will be launching in 2020 is What’s Your Y?
The concept behind the What’s Your Y? campaign is to promote the unique experiences, exceptional customer service and destination of Yountville.
The Yountville Chamber is partnering with Partners 2 Media to create a messaging and marketing campaign that will run on Social Media to promote the destination of Yountville to visitors.
The first What’s Your Y? video will feature “A Day in Yountville” and highlight the overall feel of what makes Yountville unique. Shooting for the first What’s Your Y video started the week of February 17th and will be posted on Social Media in the beginning of March.
Other Program Updates
The Yountville Chamber launched Locals Night, on Wednesday, January 8. Locals Night takes place EVERY Wednesday from 3:00 p.m. to close of buisness. Anyone in town can enjoy discounts at tasting rooms, shopping, restaurants and more. Click here to learn more.
Yountville Wine Trail will be replacing the Yountville Wine Walk and is set to launch this Spring! This fun new program encourages visitors and locals to visit Yountville tasting rooms and surrounding wineries.
An update of the Yountville Visitors Brochure will take place in Spring 2020. At the next marketing committee meeting the committee will brainstorm around changes to the brochure.