5 Easy Things You Should Do ASAP

by | Apr 3, 2020 | COVID-19 | 0 comments

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Your customers want to hear from you!  Stuck at home and wanting to get in touch with the outside world, internet usage has increased by 50% in some areas.  Be sure when customers and clients find you, you are addressing the crisis by updating your website and business listings.  Many who are sheltered at home are looking to support their favorite businesses with online sales.  Reach out to them, they want to hear from you!

Here are five things you can do right now to maximize your online sales opportunities during this crisis.

 

SOCIAL MEDIA ANNOUNCEMENTS

• Quickest way to reach your audience – let them know exactly what your business is doing: new hours, remote work, changes to your service
• Continue engaging and sharing on social to stay connected and in the loop with your audience

UPDATE YOUR WEBSITE

• Add a popup or add a note on the homepage that’s easily visible with an update.
• Include helpful info about what your business is currently doing. Remember to update your hours, contact info, location, etc.
• Add chat function to your website

SOCIAL MEDIA ADVERTISING

• Business page posts are shown very little to their audiences compared to personal profile posts
• Add a few dollars to boost important posts to ensure everyone sees it

SEND AN EMAIL TO YOUR CUSTOMERS

• Reach out to your important customers and let them know if anything has changed for your business
• Note: the email should have a purpose and be personal

UPDATE YOUR LISTINGS 

• Google My Business, Yelp, Apple Maps, Bing Local, etc.
• Often the first thing people see when searching for your business

CONTENT TIPS:

  • Be YOU: Your audience is following you because you excel at what you do! The crisis shouldn’t stop you from sharing your products or services, office updates, or educational content.
  • Use video to attract attention and create virtual experiences: People are missing out so recreating experiences online will lead to higher engagement – webinars, live videos, virtual events, etc. Advertise these efforts and campaigns to reach a wider audience.
  • Get personal: Show people what your company is up to -people love seeing the staff of a company most – it creates a community around your brand.

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