DECEMBER 2023
MARKETING-PR-SOCIAL MEDIA EFFORTS
SOCIAL MEDIA
Fans | 64,386
Engagement | 11,121
Reach | 125,195
TOP 3 POSTS
Yountville | December 15 | 3,795 Reach
Followers | 29,768
Likes | 5,316
Comments | 183
Reach | 72,798
Profile Activity | 476
Saves | 567
Shares | 544
Top 3 Most Liked
Member Carousel | December 10 | 10.292 Reach
Instagram Reels
Likes | 94
Comments | 11
Saves | 4
Views | 2,985
Shares | 8
Reel metrics fell but only because we’ve been focusing on more carousels (90%) of our content to improve the engagement metrics. We’ll be circling back on activating more reels in Q1.
Followers | 270
Views | 194.650
Engagement | 1,657
Top Pins: December
Yountville – City Style Magazine Video
24,190 Impressions
19,050 Impressions
TikTok
Followers | 844
Comments | 19
Likes | 363
Shares | 33
Profile Views | 107
Video Plays | 8,375
Saves | 22
DIGITAL MARKETING EFFORTS
YouTube
November-December 2023
Video Views | 632,554
1,200,000 Goal, 53% to Goal
Video Completion Rate | 67% Delivered, 50% Goal
Facebook & Instagram
Awareness
Facebook’s Awareness Layer has continued to do a phenomenal job at cost efficiently driving reach across our targeted regions.
Impressions | 3,245,791
Views | 15,250
CPM | $2.37
Consideration
Facebook’s Consideration Layer continues to see cost-efficiencies, having surpassed the impression goal in December
Impressions | 1.770,165
Clicks | 6,254
CTR | 0.35%
Sessions | 5.728
Google Search
Impressions | 135,273
Clicks | 16,027
CTR | 11.85%
Sessions | 16,781
AED | :45
Expedia
Expedia launched on November 6th targeting users on both Expedia and Hotels.com platforms across San Francisco, Sacramento, Los Angeles, and
San Diego generating over $90k in gross bookings with a total of 185 booking nights.
Impressions | 890,4000
Clicks | 522
CTR | 0.055%
ROAS | $8.62
Media Features
SF Gate
Find the holiday spirit on a relaxing getaway
Local Getaways
Where to eat now in the Bay Area
Conde Naste Traveler
The Best Hotels in Napa Valley
SF Chronicle
The Bay Area’s best new Italian Restaurants of 2023 (Ciccio)
Michelin Guide
8 MICHELIN Guide Hotels + Restaurants on Their Go-To Playlists
World Atlas
11 Best Small Towns in Northern California
Wine Industry Advisor
Silver Trident Winery Moves to New Location
Napa Life
Wreaths Across America
Napa Valley Museum to add prominent site
Napa Valley Life
NV Calendar – Holidays in Yountville
Wine Flavor Guru
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