Yountville Marketing Efforts | January 2023

by | Apr 6, 2023 | Chamber Committee, Chamber News, Member Benefit

JANUARY 2023

MARKETING-PR-SOCIAL MEDIA EFFORTS

 

 

SOCIAL MEDIA

Facebook

Fans | 55,759

Engagement | 14,535

Reach | 167,434

TOP 3 POSTS

Ottimo | January 7 | Reach of 36.923

Napa Valley Museum| January 9 | Reach of 6,498

Rancho Caymus Inn | January 24 | Reach of 5,890

 

Instagram

Followers | 27,518

Likes | 5,623

Comments | 129

Reach | 91,700

Profile Activity | 697

Saves | 261

Shares | 277

Top 3 Most Liked

Oakville Grocery | January 15

Reach of 10,210 | 1,043 Likes

Multi-Member Carousel | January 21

Reach of 7,011 | 584 Likes

Regiis Ova | January 29

Reach of 8,698 | 589 Likes

Instagram Reels

Likes | 724

Comments | 21

Saves | 26

Views | 18,887

Shares | 43

Pinterest

Followers | 264

Views | 120,590

Engagment | 614

Top Pins:  January

Join us for Napa Valley Restaurant Week

Luxury Wine Country Resort- Fantesca

 

TikTok

Followers | 253

Comments | 45

Likes | 414

Shares | 13

Profile Views | 124

Video Plays | 6,092

Saves | 23

DIGITAL MARKETING EFFORTS

YouTube

Video Views | 389,566 Delivered

196,021 Goal, 199% to Goal

Video Completition Rate | 62% Delivered

50% Goal, 124% to Goal

Google Search

CTR | 6.06% Delivered, 5.00% Annual Goal, 121% to Goal

Sessions | 3,934 Delivered, 3,286 Annual Goal 120% to Goal

TOS:  1:03 Delivered. 0:50 Annual Goal, 126% to Goal

Dynamic ads continue to account for most clicks and sessions to landing page

Media Features

Jaxfax.com
Absolute Luxury

NBC 4 California | Live
Jeff Bridges in Pictures

SFGATE
How to spend a day in Napa if you’re not a wine lover

San Fransicsco Bay Times
Favorite Restaurants for 2023

Boise Lifestyle
Small Town Luxurious Getaway

Napa Valley Register
Discover the personalities of Napa Valley Wine Shops

Luxury Travel Magazine
A Wine Lover’s Guide to Napa Valley’s Finest Vineyards & Experiences

SFGATE
Where you can taste wine in Napa Valley for $50 or less

Hotel Scoop
All Aboard Yountville’s Napa Valley Railyway Inn

Napa Valley Register
Yountville International Short Film Festival returns in February

Napa Valley Register
The Napa Valley Mustard Celebration: Find Your Heart in Yountville

Visit Napa Valley
Napa Valley Rainy Day Plan

Daily Republic
Yountville International Short Film Festival returns to Napa Valley

Napa Valley Register
An Ode to Early Mornings in Napa Valley

Napa Life
Various Features