Let’s talk marketing! In this fun webinar we featured a guest panel of marketing experts and discussed the ways you can (and should) be marketing your business. We heard from experts in print, social media, radio, google display ads and email marketing. Listen to the webinar to learn how you can utilize multiple platforms to amplify your message.
What you will learn:
- The importance of different types of marketing
- How different forms of marketing can work together to amplify your message
- How to engage with different types of marketing to get the most out of your marketing budget
- The importance of marketing to a local audience
Meet our panelists:
Allison Day
Owner
Good Things Done Right
As a California transplant by the way of the Midwest, Allison Day believes that a well made meal can turn the day around. Hungry people are her favorite people, whether it’s for great food or great ideas. As an early adopter of social media platforms, Allison has been knee deep in social media and content development for close to 10 years. From the Napa Valley destination marketing world to the food crowdfunding world, she is now the go-to girl for planning and executing all things social media and content. She founded Good Things, Done Right in 2015 when she saw a demand for more authentic voices and straight forward work ethic in the marketing world.
Allison is the creative director and manages both client relationships and develops best-in-class content programs that allow brands to make meaningful connections with audiences through storytelling, digital best practices and effective activations.
Will Marcencia
Wine Down Media
Owner
Will Marcencia grew up in Southern California and began his post-college career from Loyola Marymount University in Marketing in the banking industry while quickly realizing he couldn’t do it for very long. He made the career change to entertainment, accepting a contract with Univision Communication’s advertising sales team. With some promotions, he moved over to the company’s newest revenue-generating division, Content Distribution.
Determined to write out his own destiny, he and his wife, Julissa, resigned their corporate jobs at Univision, eloped abroad, blended their last names to start their own legacy, and began their entrepreneurial journey with Wine Down Media. They now own and operate Napa Valley’s Radio stations, KVYN-FM and KVON-AM, with the mission to deliver entertainment, information, and empowerment to the Napa Valley as they guide the media platforms’ evolvement with today’s technology.
Will proudly serves on the boards of Collabria Care, di Rosa Center for Contemporary Art, Napa County Hispanic Chamber of Commerce, and Friends Of Napa County Animal Shelter. He is also a member of Napa Valley Community Foundation’s Community Programs & Grants committee, the Sunrise Rotary club, and alumni of Leadership Napa Valley’s Class 32. In 2018, he was a recipient of the North Bay Business Journal Latino Business Leadership Awards in addition to Napa County’s Neighbors Helping Neighbors recognition.
Laura Larson
Napa Valley Life Magazine
Editor
Laura Larson is the Editor for Napa Valley Life Magazine as well as a contributing writer and photographer. Laura is the Founder of Virtual Vines, a sales and marketing consultancy focused on helping small businesses adapt and launch into new markets and working with them to create market strategies that build closer connections with customers.
Her success is based on best practices she learned during her three decades of sales and marketing leadership roles in the Fortune 500 Global Sector.
Laura is an active member of the Napa Winery community and serves on the Board of the Napa Valley Hospitality Forum, a consortium of over 85 wineries focused on hospitality sector collaboration. She is also a featured speaker, panel expert, and judge at various Wine Industry events. Laura has been a writer for Napa Valley Life Magazine since 2018 and is a regular contributor as a featured columnist for Wine Industry Network. As an accredited sommelier, Laura’s passion for wine led her to explore some of the most prestigious wine regions all over the world and to the ultimate launch of her own Napa-based winery, “601 Cellars “in Spring 2018
Andreas Mueller-Schubert
CEO & CTO (Cool Tall One), Co-Owner
WSI NextGen Marketing
Andreas is passionate for Internet driven innovations and has held senior management positions in the Internet and media industries for the last 20 years. He is deeply experienced in sales/marketing, project management and business operations. As general manager at Microsoft and Siemens he managed multi $100M global businesses, executed several acquisitions and drove innovative solutions in the field of VoIP or IPTV to global market leadership.
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